Vehicle signwriting is a long-established art.

Previously involving a pot of paint and a paintbrush, the advent of the vinyl wrap and recent developments in the technology have blown away the historical limits as to what you can achieve on the side of your vehicle. Some firms use self-adhesive vinyl to neatly and effectively display logos, business names and contact details. Others opt for a whole-vehicle vinyl wrap covered with professional eye-catching graphics. Ultimately, you are free to choose a form of signwriting most appropriate for your business. But besides simply making you stand out from the competition and helping you to stake out your territory, what else can vehicle signage do for you?

There are many other benefits that your business stands to gain from this versatile and cost-effective form of advertising, from developing your company brand to protecting the value and physical integrity of your fleet. In this article, we look at the many benefits that vehicle signwriting has to offer, and how you can best take full advantage of them with a solution tailored to the size and requirements of your business. Read on to find out everything you need to know.

Cost-effective high-exposure marketing

When planning a marketing campaign, many different media channels come to mind – particularly, newspapers, radio and billboards. The costs involved in all of these marketing mediums are very high prices to pay for any small or medium business, but all the more so when the cost-per-impression is considered. It’s also important to note that the cost of signwriting is a one-off sum, as opposed to the regular payments associated with billboard or newspaper space.

When the costs-per-impression of all of these advertising channels are placed side by side, the case for vehicle signage becomes even clearer as the most economically sensible form of marketing in the arsenal of any business. According to the UK’s statistics authority, drivers on average spend one month of every year sat behind the wheel, and you can expect up to 3,000 people to see your vehicle every day. Unlike a newspaper advert, signwriting allows your vehicle to advertise to a far wider audience wherever you are travelling, enabling access to markets you may never have engaged otherwise.

Depending on the vehicle signage solution chosen, these statistics means that cost per 100 impressions for van signwriting can be as low as just 4 pence. By comparison, a radio advertising slot costs £1.20 per 100 impressions, while a direct mailing campaign is even pricier at £1.95 per 100. Vehicle signage is without a doubt far more cost-effective, even more so given the 3-5 year lifespan of higher quality vinyl.

Frequent fresh looks

Cheaper vinyl has a shorter service life, typically around a year. This isn’t a negative feature, however, as it provides an excellent solution for seasonal or time-limited promotional van signwriting as part of a wider marketing campaign. Equally, companies with just two or three vehicles may wish to refresh the appearance of their fleet more frequently to produce an effect that is guaranteed to keep turning heads. Likewise, businesses with larger fleets can exploit this option when launching new branded campaigns by carrying the campaign across the entire fleet, reaping the benefits of a powerful cross-channel marketing campaign.

Localised brand development

Because your vehicle signage goes wherever you go, the most likely audience will be people in your local area. Over time, local people will start to recognise your vehicle and feel familiar with your brand, instilling a sense of trust and reliability in these potential clients. This, in turn, can inculcate the feeling in others that you and your business are a part of the local ecosystem. This acceptance into the local community is a vital asset for any small or medium business dependent upon locally-based custom.

Non-aggressive advertising

We’ve all had the misfortune to land on the receiving end of misplaced aggressive sales techniques, from street ‘chugging’ to classic cold calling. It’s not pleasant and doesn’t leave a positive impression of the brand. Even having a leaflet thrust into your hand or receiving unsolicited junk mail can be annoying if you’re not in the mood for it. Well-designed and artful signwriting or a striking vehicle wrap can help to sell your product, service or brand. It will leave a pleasing, positive impression without any need for the ‘in your face’ style of more aggressive marketing techniques.

Protect and preserve your fleet’s resale value

The most modern and effective mode of vehicle signwriting involves the use of self-adhesive vinyl lettering, pre-stencilled and skilfully cut from a vinyl sheet. More comprehensive forms of vehicle signage usually rely upon full or partial vinyl wraps. Vinyl wraps allow for the application of stunning graphics to your vehicle, but they also protect the vehicle’s paintwork from abrasions and stone chips. The use of protective over-laminate can further enhance this protective effect, and vinyl can easily be removed before resale.

Self-adhesive vinyl lettering, equally easy to remove, can also help to preserve your vehicle’s value. Alternative signwriting techniques generally involve spray-painting directly onto the vehicle surface, which necessitates the additional cost of repainting the vehicle before sale. In contrast, vinyl signwriting can even be applied to rental vehicles, so easy and painless is it to remove once the lease is up.

Conclusions

Signwriting offers an affordable and accessible mode of marketing with a huge number of associated benefits. Whilst vinyl signwriting may be more common than it used to be, it will always be the case that a well-designed and striking sign will be certain to turn heads. Naturally, you want to attract attention for the right reasons, however, and here at The Sussex Sign Company we have the experience and knowledge, finely honed over many years in the business, to help you choose and design the vehicle signage appropriate to your business. Don’t hesitate to get in touch today to see what we can do for you.

• 

• 

• 

• 

Vehicle Decals or car wraps have been in use for a very long time. From small bumper stickers to today’s 3D vehicle decals, this marketing tactic has grown over the years. Still, this type of marketing practice is considered to be a not so important one. Businesses today give more focus on mainstream marketing tools like using billboards, tv commercials even social media is now considered an important marketing platform. However, the significance of vehicle branding must not be ignored.

Vehicle branding should not be restricted to brands and businesses that deal with transportation, delivery or road-based services only. Vehicle wraps and decals have been considered an under-rated marketing tactic for quite some time and we plan on explaining why this marketing tool should not be ignored. In this regard, we have shortlisted for you the top 10 benefits that will make you reconsider using vehicle decals as your primary marketing and advertising approach.

Mobile Advertisement

Car wraps or vehicle branding is not restricted to one place or any specific time slot like the mainstream media. They can travel anywhere the road may take them and they can be displayed at any time of the day. A branded car will advertise its brand wherever it goes and if the stickers are creative they can receive a great response from the audience.

Caters To Multiple Types Of Audience

A branded car is visible to anyone who views it. This tells the marketers that this type of advertisement is not restricted to the selection of demographics of their target audience. Car stickers can attract any type of person, regardless of their age, gender, ethnicity or even professions. This feature makes vehicle decals a universal advertisement approach.

Oldschool Social Media Platform

Back in the day, bumper stickers would be your facebook status update. People used bumper stickers to express their personalities, devotion, political and social views, etc. This is why they were always a point of discussion or a conversation starter for some. This reason alone makes a good branded vehicle nostalgic as well as profitable for the business.

Encourages Word Of Mouth

If your car decals are creative and advocate a strong message, they will definitely demand the attention of your audience. That attention will drive word of mouth which is the oldest marketing tool in the book.

Economic

Vehicle decals are very affordable. They offer a massive return on investment and can be used for a very long time. The budget for making car stickers and decals can vary from very low to as much as you want so there is literally no restriction on your selection. In fact, businesses place large orders for vehicle stickers and decals if they have a fleet of vehicles. Mainly because the price becomes lower when you buy them in bulk.

Long Display Life

Vehicle decals have a very long life, they can survive for years if not decades. Weather does not harm them much either. In fact, some vehicle decals even save the paint of the vehicle from scratches and color fades. All in all, your average car sticker can serve its purpose for a very long time making it a successful investment.

Customization

Vehicle decals today can be of virtually anything. They can be graphics, text or a mixture of both. Reflective paints and tapes also add up to their customization. People use stickers that have their favorite color and styles on them. From a business perspective you can use them to announce a new promotion or simply spread the word about your products and services.

Very Few Restrictions

Vehicle decals have almost zero restrictions in the business practice, they need to be socially responsible but that is something which is commonly considered anyway. A branded vehicle cannot be restricted to certain travel routes, they cannot be restricted in certain time slots. They can give you maximum retention and demand considerable attention from your target audience at any time and any place.

A Great Gift / Promotion

Vehicle decals are a fun form of advertising, they rarely become out of date or out of fashion. In fact, they’re always evolving with time. Today, we see vehicle decals used to advertise so many different businesses. This makes them a very powerful advertising tool.

Creative Vehicle Decals Can Become Notable

Social media can make anything viral. If the post is funny and provides a strong message, people will share it with no hesitation at all. A funny or creative corporate vehicle decal has great potential to become viral. Being viral on social media is considered a great success for the advertisers as they can get maximum visibility to their clients from the audiences.

7 benefits of vehicle graphics for your business

When it comes to advertising, you’re probably aware of the usual options. What if you want to do something different though? Something which will turn hundreds or even thousands of heads and spark conversations? That’s why using vehicle graphics might be the answer you’re looking for.

Vehicle livery allows you to take your brand on the road; providing a great first impression of your business to potential customers. Our vehicle graphics allow you to be creative with your branding, the more eye-catching the better! With the use of durable and flexible vinyl film, we can transfer your design to your vehicle with a seamless and vibrant look.

Still unsure? Well here are 7 benefits of vehicle graphics

1. Brand promotion
Vehicle graphics not only strengthen your brand identity and association on the road, but they make your fleet stand out, multiplying the opportunity of marketing opportunities when you least expect them.

2. Cost effective advertising
Vehicle livery is an inexpensive, cost-effective form of advertising. Many more people will see the advertisement on your car, van or lorry compared to other local campaigns, reaching a far broader audience. It is estimated that roughly 3,000 people per day see your vehicle, that’s 3,000 potential customers*. Now that might seem unlikely but consider if every day you converted just 1% of those 3000 to new customers, that’s still 3 a day!

3. Protecting your assets
Wrapping your vehicle works as a protective skin for your paintwork against the daily wear and tear of roads and motorways, such as light scratching and paint fade. By applying vehicle graphics you’re not only advertising your branding, but also protecting your vehicles paintwork. When removing the vehicle graphics or wraps, if done professionally, the vehicle’s paintwork will be left in the exact condition it was when the graphics were applied, preserving the original paintwork. This means the retail value of the vehicle is preserved as the undamaged paintwork is revealed, increasing its resale value.

4. Identifying your company vehicles
When a workman or businessman comes to your home or business premises would you rather they be in a suspicious, unmarked van or a clearly marked company vehicle? The vehicle graphics will put your customer at ease and encourage a trusting relationship with your company.

5. Dial down the message
A vehicle wrap attracts attention without being offensive or annoying. It subtly gives recognition to your brand or company. The visual of the car wrap will be stored in the potential customer’s mind even without them consciously trying to remember it. When they find themselves in need of your services, your business will be recalled because they saw your car wrap.

6. Add Professionalism
You can enhance your professionalism by travelling in a vehicle that is branded according to the branding guidelines of your company. When your customers see it, they will get a feeling that they are dealing with a company that is serious about the things they do.

7. Cost-effective
Vehicle wraps are associated with a low cost when compared to other outdoor marketing methods. You will be exposing your business to new customers, even if your vehicle is parked. You could even consider parking your vehicle in places to target your customers specifically.

• 

• 

• 

• 

10 Reasons Why Vehicle Graphics Will Work For You

1. Get your branding out there

Got a great service for your customers? Make sure you show off your brand so that people start to recognise your business and build up much-needed brand recognition.

2. Great for fleets

Ensure every vehicle in your fleet looks consistent with vehicle wrapping, all that brand messaging around the town and city. Look professional and consistent when your staff show up to your clients or customers.

3. Introduce your business to the world

It can be challenging to launch a new business, especially in busy cities where competition is high. Vehicle graphics in Cardiff and Bristol can be an excellent way to drive some enquiries – start your new business and drive up sales.

4. Be professional

A branded vehicle will come across more professional than a plain car or van. Branding can help your business to seem bigger than it is, which can improve the peace of mind of your customers.

5. Additional revenue

Coaches, buses, trains and taxis can add additional revenue by creating advertising space on their vehicles, which they can sell to interested parties.

6. A dedicated account manager

Not sure what branding will work for your business? At Elite Branding Co., each client receives a dedicated account manager who will walk you through the whole process. Furthermore, with a vast range of experience, our account managers know what works and what doesn’t so you get expert advice.

7. On-site wrapping

Your business is busy. We understand. This is why Elite Branding Co. will come to you to wrap your vehicle graphics, so you maximise on your operating time. We even work outside of business hours to for complete convenience.

8. Get people talking

Did you see the bus with the unicorns on it? How about the elephant on the van? Distinctive vehicle graphics will become memorable for your audience. This means your brand builds awareness and gets people talking for all the right reasons. If it suits your business, don’t be afraid to go bold and out-there!

9. Lower insurance

When you have distinctive vehicles, they are less likely to be stolen. As a result, vehicle branding can help to lower your insurance premiums.

10. Protect your paintwork

If your vehicles are on a lease, then vehicle graphics can be a great way to protect the paintwork of the vehicle when it comes to the exchange. You can avoid costly repaint jobs by covering the paintwork with a protective vehicle graphic.

Check out our Instagram for inspiration for your next vehicle wrapping project or get in touch if you’re ready to transform your vehicle and your business!

• 

• 

• 

• 

First of all let’s start with explaining what vehicle livery actually is and how it could help. Vehicle livery is the process of transforming the appearance of your vehicle, through the application of vinyl graphics, to advertise your business whilst on the road. Vehicle livery is often used to revamp your fleet and reinforce your corporate identity to allow you to become identifiable to consumers travelling about.  From printing a logo on the side of your van, to displaying all your contact details in brightly coloured graphics, the exposure gained from this could result in future success for your business.

WHAT TYPES OF VEHICLE LIVERY ARE AVAILABLE?

Vehicle livery covers two methods vehicle signage formed with vinyl graphics and vehicle wraps covering the whole vehicle. Both methods requires a lot of technique, the latest cutting technology, precision and patience ensuring that the signage is even and level in all areas. Once cut to size and applied to the vehicle the vinyl adhesives create a mirror image of the artwork created in the studio.

HOW CAN IT SOLVE YOUR MARKETING PROBLEMS?

Did you ever think your morning traffic jam could be a marketing opportunity? That the long wait at a red light could be creating brand awareness to the cars waiting impatiently behind you?

Vehicle livery gives you the opportunity to take your brand on the road, make you get seen behind the wheel and enhance your business’s exposure massively. Let’s think about it this way: to advertise your business you could pay around £500 minimum for a full page advert in a local newspaper, which could gain you 50 viewers if you are lucky. In comparison to this, you could spend the same amount on getting your vehicle wrapped – and research shows up to 3000 people per hour could see your vehicle graphics on the road. If you are a small to medium business, these figures could dramatically change your business opportunities from the maximised exposure gained; seems like a no brainer, really!

• 

• 

• 

• 

There are lots of vans on the road in the UK and a huge number of them are white. So, if you want your van to stand out, getting your van wrapped or adding signage to it is one way to do it.

Here’s everything you need to know about van signwriting.

Why would you get signwriting on your van?

There are lots of reasons why you may want to add some custom signwriting to your van but one of the main reasons van owners take the plunge is because they want to promote their company.

Carrying your business name, contact details and logo is a great form of advertising for businesses of any size, and it’s relatively cheap too.

If you use your van on most working days and make multiple trips throughout the day, your business is going to be seen by a lot of people – in cities, it’s estimated that up to 3,000 people will see your van per hour – so you can see why so many people decide to add signwriting to their van.

Are there any downsides to van signwriting?

There are lots of positives to adding custom signwriting and wraps to your van but there are a couple of downsides too.

Publicising what your van is used for and therefore what’s potentially inside your van, arguably makes it an attractive proposition for would be thieves, so there is a school of thought that your van is more likely to be broken into.

While there’s no proof to back that up, it’s one of the reasons 40% of business van owners opt against customising the outside of their vehicles.

The second issue is that it could impact your insurance policy and potentially the amount you pay for your cover.

How signwriting can affect your van insurance

As you’re altering your van, signwriting is classed as a modification, which must be declared to your insurance provider.

What happens next is up to your insurer.

Some may raise your premium because signwriting could increase the cost of repairs in the event of a claim, while others might do nothing.

• 

• 

• 

• 

The statistical case for vehicle livery is a persuasive one. A thousand impressions can cost as little as 4p while your vehicle can be seen by as many as 3,000 people in an hour. But when you’re a startup, the business case for your marketing spend needs to be watertight – can you afford to invest in a vinyl wrap if you’re not convinced of the ROI?

When it comes to investing in vehicle graphics, however, there are plenty of other nailed on benefits to using your vehicle as a mobile billboard. From maximising resale value to boosting brand identity, a well-designed vinyl wrap drives your message into the heart of your target markets.

Create a buzz around your brand

If you’re struggling to create an outstanding brand identity then you’ll already know you need to keep things consistent across your marketing channels. Having your branding on your vehicles creates a buzz around your brand and promotes the idea that you’re a professional business to be taken seriously – after all, a long-lasting vinyl wrap says you’ll be around for the long run.

A well-designed wrap that delivers a strong message with pleasing aesthetics is so much more visually appealing and reassuring than an anonymous white van. You’ll catch the eye of potential customers whether you’re on the go or parked outside the office and that helps to drive brand recognition, keeping you top of mind.

Non-aggressive persuasion

No one responds to advertising that is pushy and aggressive. That’s why online customers block intrusive marketing with ad blocking software. Your mobile marketing is both non-aggressive and subtly persuasive, making it a highly effective way to get your brand recognised.

Cost-effective marketing

Vehicle livery is also surprisingly cost-effective. In surveys, customers have ranked good quality vehicle signwriting more highly than radio or TV advertising, which is considerably less affordable. When used for brand awareness, a vinyl wrap can be a great investment lasting up to eight years. And because your advertising changes its location on a regular basis, the content can remain static. However, if you need to alter your vehicle wrap it’s simple to add decals to alter contact information or add time-limited promotions.

Increased resale value

When you opt for a vinyl wrap you’re not only creating stand out marketing, you’re effectively wrapping your vehicle in a protective skin that’s incredibly durable and weatherproof. Properly looked after your vehicle signwriting will continue to look good for years to come while protecting the paintwork from everyday bumps and scratches. Opt for professional installation and removal of your vehicle livery and you’ll have a pleasant surprise when the vinyl wrap is removed – the bodywork will look impeccable, enhancing the resale value of your car or van.

Investing in vehicle livery in Burnley

If a vinyl wrap looks like the cost-effective marketing solution for your East Sussex startup, we can help. At The Sussex Sign Company we offer a full spectrum design and wrap service that makes the most of the benefits of a vinyl wrap for your business. If you’re interested in persuasive advertising that delivers an excellent return on your investment, contact us today to discuss your vehicle signwriting options.

• 

• 

• 

• 

1)     It’s a limitless audience. Vehicle wraps are unique when compared to other forms of advertising in the sense that your audience is completely uncapped. Wherever you drive, your brand will be seen 24/7 and isn’t limited to any one location.

 2)      It’s a one-time job. When vehicle graphics are installed properly, they don’t need any maintenance or renewal. In fact, they actually protect the paintwork on the car and can be cleanly removed by a professional at any time, leaving your vehicle just how it was before you had it applied.

 3)      There’s a whole host of options available. From cut vinyl graphics to full wraps, chances are there’s something for you. From a whole new colour change to a full wrap with your business on, the sky is the limit. Think of a design, and make your vehicle the talk of the town.

 4)      Return on investment. A vehicle wrap isn’t a one off marketing ploy, it lasts as long as you want it to last. Compare this to the cost of newspaper or magazine ads where it’s discarded after the first read, and the potential value becomes clear. It’s an opportunity to promote your brand to a diverse audience, and needs to be part of your branding strategy.

 5)      Vehicle graphics look great! Whether it’s for business use or personal, when applied properly car graphics look superb and stand out like a sore thumb. They add a professional touch, significantly increase brand awareness and can make people’s head turn. There really isn’t any reason not to… 

Web & Print Media can produce stunning vehicle livery for you. We offer all services such as traditional vinyl lettering, half vehicle wraps with text as well as car wraps, lorry graphics, boat graphics, we can even apply graphics to your fridge or freezer! You’d be surprised at what we can do.

Did you know we also offer a design service? Utilise our in-house design team to help create a professional and affordable visual design.

• 

• 

• 

• 

The Top 7 Benefits of Using a Vehicle Wrap to Advertise Your Business

The secret to effective advertising is to make a great first impression. Vehicle wraps are a very memorable way to spread your business’s message. Vehicle wraps for sales, service and delivery vehicles are a powerful branding and marketing tool.

1.Attention Grabbing

Brightly colored, attractive vehicle wraps make your company vehicles stand out from all the other cars on the road. Passing drivers won’t pay much attention to a plain white van on the road, but they will notice a well-designed vehicle wrap. Colorful vehicle wraps are so engaging that peoples’ eyes naturally gravitate towards them.

2. Reach a Wider Audience

Depending on how many vehicles you own, how often they are on the road and how far they travel; you can reach tens of thousands to over a hundred thousand viewers per month. You can reach a larger audience with a vehicle wrap than almost any other form of advertising. Many businesses gain more customers from their vehicle wraps than their websites.

3. Non-Aggressive Advertising

Unlike radio ads or print ads that interrupt a person’s reading, vehicle wraps attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they’re doing. Customers respond better to advertising that doesn’t take an “in-your-face” approach. Many people enjoy striking vehicle wraps and don’t mind the advertising.

4. Get Mobile

Vehicle wraps travel into the view of potential customers instead of you waiting for them to see your television commercial or run across your newspaper advertisement. As a business, you can non-intrusively reach out to customers over all the roads your vehicle or vehicles travel. The lead possibilities from mobile exposure are nearly endless.

5. Cost Effective

Unlike billboards and advertisements that have consistent reoccurring costs for as long as you advertise, you can change your vehicle wrap as little or as often as you like for less money. You can make an initial investment for a fraction of the cost of other long term advertising campaigns and generate results for years.

6. Local Advertising

Vehicle wrap advertising is targeted because you are advertising to your local market. The people who will see your vehicle wrap the most are the people in your area. Local marketing produces outstanding results because people like to deal with nearby businesses.

7. Protection

Vinyl vehicle wraps help protect your vehicle’s body from scratches and small dents from road debris. Specialists can also easily remove vinyl vehicle wraps without damaging the vehicle’s paint. Vinyl vehicle wraps help keep your vehicles in better condition for when you need to trade them in or sell them.

Outside of being an additional advertising expense, there are practically no downsides to using a vehicle wrap for advertising. Most business owners feel that they recoup the expensive of having vehicle wraps in the added exposure their business receives. If you want to stand out from your competition, a vehicle wrap is a wise investment.

• 

• 

• 

• 

The benefits of vehicle signage

Advertising is everywhere! You virtually can’t leave your house, without seeing some kind of sign promoting something. If you want to operate a successful business, that attracts customers, then it’s vital you get your brand out there. And it all starts with signage.

Statistics show that car graphics and TV ads were the top two most memorable mediums, while 48% of those polled viewed vehicle graphics as the most unique advertising medium available¹. Yet the cost of vehicle graphics is much lower than television ads. So why aren’t more businesses making full use of this low-cost communication channel?

Between work, socialising and leisure activities, consumers spend a lot of time out and about, now more than ever. UK consumers spend 70% of their time outside their homes, with 98% of people seeing at least one outdoor advert each week. An estimated 87% of UK adults see an outside advertising promotion every week.²

It’s time your vehicles were out there acting as your mobile business cards!

One benefit of choosing to have your vehicles wrapped is their ability to be customised, they can show a business’s personality. From real life images to company logos, vehicle wraps enable businesses to increase brand recognition and reach a wider audience.

• 

• 

• 

•