Vehicle signwriting is a long-established art.

Previously involving a pot of paint and a paintbrush, the advent of the vinyl wrap and recent developments in the technology have blown away the historical limits as to what you can achieve on the side of your vehicle. Some firms use self-adhesive vinyl to neatly and effectively display logos, business names and contact details. Others opt for a whole-vehicle vinyl wrap covered with professional eye-catching graphics. Ultimately, you are free to choose a form of signwriting most appropriate for your business. But besides simply making you stand out from the competition and helping you to stake out your territory, what else can vehicle signage do for you?

There are many other benefits that your business stands to gain from this versatile and cost-effective form of advertising, from developing your company brand to protecting the value and physical integrity of your fleet. In this article, we look at the many benefits that vehicle signwriting has to offer, and how you can best take full advantage of them with a solution tailored to the size and requirements of your business. Read on to find out everything you need to know.

Cost-effective high-exposure marketing

When planning a marketing campaign, many different media channels come to mind – particularly, newspapers, radio and billboards. The costs involved in all of these marketing mediums are very high prices to pay for any small or medium business, but all the more so when the cost-per-impression is considered. It’s also important to note that the cost of signwriting is a one-off sum, as opposed to the regular payments associated with billboard or newspaper space.

When the costs-per-impression of all of these advertising channels are placed side by side, the case for vehicle signage becomes even clearer as the most economically sensible form of marketing in the arsenal of any business. According to the UK’s statistics authority, drivers on average spend one month of every year sat behind the wheel, and you can expect up to 3,000 people to see your vehicle every day. Unlike a newspaper advert, signwriting allows your vehicle to advertise to a far wider audience wherever you are travelling, enabling access to markets you may never have engaged otherwise.

Depending on the vehicle signage solution chosen, these statistics means that cost per 100 impressions for van signwriting can be as low as just 4 pence. By comparison, a radio advertising slot costs £1.20 per 100 impressions, while a direct mailing campaign is even pricier at £1.95 per 100. Vehicle signage is without a doubt far more cost-effective, even more so given the 3-5 year lifespan of higher quality vinyl.

Designed by artists. Printed by pros. Precision-cut by machine.

Your vehicle is your pride and joy. Whether that’s a car, motorbike, van or truck. Vinyl Revolution has a vehicle decal for you. Our range of designs will suit any style and car. Our car and truck decals are made from high-performance sign vinyl to ensure your vehicle decal will withstand harsh weather conditions. Whether you love sport or the artwork of Banksy, our vehicle decals are guaranteed to complement your vehicle’s paint job.

How do I stick my Vehicle Decal?

Sticking your vehicle decal is exactly the same as it would be for any other surface. Make sure you clean your vehicle’s surface thoroughly to remove any dirt. For the best results, make sure to push down on the application tape firmly before trying to peel the decal off.

If you have a business and you have a vehicle, you should probably have Car Window graphics. It just makes all the sense in the world. Every business trip you make, every drive to the grocery store, every time you pick your child up from school, every time you go to work, every time you leave your home to drive anywhere, you are advertising your business. And you don’t have to pay to rent a billboard or for a radio or television ad or anything! It’s just right there on your vehicle. And that is the key benefit to vehicle graphics.

Custom Vehicle Graphics

If you don’t have Car Window graphics on your car, you’re not using your vehicle to its full potential. It’s a free space for advertising, so you should probably use it. But what do you put there? Some kind of decal could be fine, but you’re going to want something that really stands out. Having a graphic that is similar to something that dozens of others have won’t help you much. You need your Car Window graphic to be unique. That’s why you need custom Car Windowgraphics. A piece of clipart of a wrench with your plumbing company’s phone number underneath it is unlikely to be very effective. You want to choose something that is unique to your company and unlike anything else people are likely to see.