Benefits of Vehicle Wrapping

You’ve invested in top of the line printing equipment and materials. You’ve shelled out big bucks for training. You’ve hired experienced designers and expert installers. Now all you need is some customers.

Marketing budgets have been slashed in recent years, but vehicle wrapping practically sells itself to larger companies that are interested in reaching potentially hundreds of thousands of viewers over the short-term. Striking a deal with a big brand name can drive significant revenues for your shop.

But let’s face it. Most of your prospects are probably neighborhood businesses. So, how do you seal the deal with those business owners who are still trying to decide whether or not an investment in vehicle wrapping will pay off for them? After all, we’re not talking about a few dollars for vehicle graphics here. Total vehicle wraps can be a major capital expenditure for smaller companies, like hair salons, restaurants and the like.

Lucky for you, leading auto wrapping shops, industry trade associations and research firms have been collecting case studies and viewer data that make your job as salesman much easier.

Benefits of Outdoor Media
You can start the sales process by explaining to your customer the general benefits of outdoor media. Outdoor media play a vital role in the media mix, according to a study by Arbitron, Inc., an international media and marketing research firm serving outdoor media, radio broadcasters, cable companies, advertisers and advertising agencies in the United States and Europe, because it reaches consumers missed by other media and enhances exposure of other media. Outdoor media reach consumers not exposed or only lightly exposed to newspaper and local television, for example, and are complimentary to radio campaigns.

Outdoor media also reaches the entire socioeconomic spectrum of Americans, according to the study. People with heavy vehicle mileage and long commutes are more difficult to reach with both the newspaper — almost one out of three Americans do not read a daily newspaper anyway — and local TV news broadcasts. On the contrary, the study showed that virtually every American (96 percent) travels in a vehicle each week as either a driver or a passenger.

So by nature, commuters are an exceptional advertising target in terms of both income and consumption habits. Thirty-five percent of heavy commuters come from households earning $75,000+, compared to only 23 percent for the U.S. average income profile. This group is likely to be aged between 25 and 54.

Moreover, the Arbitron study concludes consumers that are reached repeatedly with a message show higher advertiser awareness, brand recall and purchase behavior. Vehicle wrapping, then, offers advertisers an excellent opportunity to reach commuters on the highways and city streets.

“Wrapped vehicles not only place messages in front of target consumers, they also provide the opportunity for direct customer contact through coupon distribution, sampling and other promotional tactics,” notes Stephen Freitas, spokesperson for the Outdoor Advertising Association of America (OAAA).

From a single vehicle to large commercial vans, we handle design and installation of what is known as the single best form of advertising. We have the ability to apply graphics to anything from a single passenger vehicle to large vans when needed. So rest assured that no matter how small or how large your vehicle is, we have you covered.

When it comes to getting your vehicle graphics installed correctly, we are the clear choice of business owners. With our state of the art equipment and experience you can rest assured your vehicle will be a perfect representation of your business and ideal advertisement on the busy streets. Vehicle graphics are still the least expensive form of advertising, so if you don’t already have your graphics in place we suggest you act now. Reach out today and find out exactly what it would take to turn your vehicles from simply a means of transportation into great, cost effective advertising.

24 Hour Advertising.  7 days a week. Vehicle graphics are the lowest cost advertising for the highest visibility. Web & Print Media prints and installs vehicle graphics for any type of vehicle.  These graphics are durable and with proper care will last for several years. Your brand colors, graphics, and logo can all be replicated easily by our designers and are guaranteed to get noticed on the streets and highways.

Some vehicles we wrap include:

• Smart cars
• SUV’s
• Trucks
• Commercial Vans
• Commercial Trucks
• Trailers
• Tractor Trailors

From small decals to full car wraps, our talented team designs, prints and installs them all. Get your business noticed.  Wrap your car or fleet with the highest quality products and services from Web & Print Media.