Did you know that just by driving around with promotional stickers on your vehicle, you could attract the attention of hundreds, if not THOUSANDS of people? They really can turn your car or van into a powerful advertising tool which promotes your brand during every second you drive.

How vinyl vehicle stickers can benefit you

Vehicle sticker printing has been used as a form of promotion for decades, and it’s not hard to see why. If you’re driving around every day to and from a place of work, then your car or van is a prime piece of advertising real estate which you can use to promote your brand or special offer.

It’s what tradespeople, such as plumbers, have been doing for years. They often use van stickers or bumper stickers to include their business name, logo, list of services and contact details across their van. When driving, this can literally be seen by THOUSANDS of people every week! They’re a brilliant form of brand promotion and also put your business in front of potential customers when they may need it most.

However, vehicle stickers aren’t just for trade businesses. They can literally be used for any form of business promotion. If you have a car or van for business commuting, then you can use them to turn it into your very own branded billboard. It’s very easy and very cheap with Discount Sticker Printing.

Another great use is to promote a special offer. For example, you can create custom vehicle stickers which showcase your latest prices or latest eye-grabbing special deal. You can then drive around or even park your car in a key area with lots of passing footfall. It’s like having your very own mobile billboard!

The ability to choose your very own shape and size with Discount Sticker Printing also means that we have stickers suitable for cars, vans, motorbikes, cycles and much more. Basically, if it moves, then we can create a sticker for it!

This makes it easy to provide the right sort of promotion for your vehicle. For example, if you have a car, then car sticker printing can be done on a smaller scale to fit perfectly across a side door, bonnet or boot. However, if you have a larger vehicle such as a van, then van sticker printing can be done much larger to fit the wide surface area of a side door. Our stickers can be created to perfectly suit what you’re looking for.

Alongside business promotion, our stickers also offer fantastic customisation purposes. For example, you can add completely custom vehicle stickers to your car, van or motorbike with your own artwork to create a really personalised look which fits your own tastes. If you can’t find decals with the right photograph or image, then simply create your own! Our stickers don’t have to just be used on the outside surface, but also the inside as well, with vinyl in car stickers perfect for uses such as dashboards, car window stickers and other internal surfaces.

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Mobile Advertisement

Car wraps or vehicle branding is not restricted to one place or any specific time slot like the mainstream media. They can travel anywhere the road may take them and they can be displayed at any time of the day. A branded car will advertise its brand wherever it goes and if the stickers are creative they can receive a great response from the audience.

Caters To Multiple Types Of Audience

A branded car is visible to anyone who views it. This tells the marketers that this type of advertisement is not restricted to the selection of demographics of their target audience. Car stickers can attract any type of person, regardless of their age, gender, ethnicity or even professions. This feature makes vehicle decals a universal advertisement approach.

Oldschool Social Media Platform

Back in the day, bumper stickers would be your facebook status update. People used bumper stickers to express their personalities, devotion, political and social views, etc. This is why they were always a point of discussion or a conversation starter for some. This reason alone makes a good branded vehicle nostalgic as well as profitable for the business.

Encourages Word Of Mouth

If your car decals are creative and advocate a strong message, they will definitely demand the attention of your audience. That attention will drive word of mouth which is the oldest marketing tool in the book.

Economic

Vehicle decals are very affordable. They offer a massive return on investment and can be used for a very long time. The budget for making car stickers and decals can vary from very low to as much as you want so there is literally no restriction on your selection. In fact, businesses place large orders for vehicle stickers and decals if they have a fleet of vehicles. Mainly because the price becomes lower when you buy them in bulk.

Long Display Life

Vehicle decals have a very long life, they can survive for years if not decades. Weather does not harm them much either. In fact, some vehicle decals even save the paint of the vehicle from scratches and color fades. All in all, your average car sticker can serve its purpose for a very long time making it a successful investment.

Customization

Vehicle decals today can be of virtually anything. They can be graphics, text or a mixture of both. Reflective paints and tapes also add up to their customization. People use stickers that have their favorite color and styles on them. From a business perspective you can use them to announce a new promotion or simply spread the word about your products and services.

Very Few Restrictions

Vehicle decals have almost zero restrictions in the business practice, they need to be socially responsible but that is something which is commonly considered anyway. A branded vehicle cannot be restricted to certain travel routes, they cannot be restricted in certain time slots. They can give you maximum retention and demand considerable attention from your target audience at any time and any place.

A Great Gift / Promotion

Vehicle decals are a fun form of advertising, they rarely become out of date or out of fashion. In fact, they’re always evolving with time. Today, we see vehicle decals used to advertise so many different businesses. This makes them a very powerful advertising tool.

Creative Vehicle Decals Can Become Notable

Social media can make anything viral. If the post is funny and provides a strong message, people will share it with no hesitation at all. A funny or creative corporate vehicle decal has great potential to become viral. Being viral on social media is considered a great success for the advertisers as they can get maximum visibility to their clients from the audiences.

A Sign Promotion provides high quality vehicle wraps and decals. We understand what a good vehicle decal can do for you. We offer a variety of different vehicle decals at very affordable rates. Check us out on our website, or give us a call now and let us handle your next vehicle wrap!

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Vehicle Decals or car wraps have been in use for a very long time. From small bumper stickers to today’s 3D vehicle decals, this marketing tactic has grown over the years. Still, this type of marketing practice is considered to be a not so important one. Businesses today give more focus on mainstream marketing tools like using billboards, tv commercials even social media is now considered an important marketing platform. However, the significance of vehicle branding must not be ignored.

Vehicle branding should not be restricted to brands and businesses that deal with transportation, delivery or road-based services only. Vehicle wraps and decals have been considered an under-rated marketing tactic for quite some time and we plan on explaining why this marketing tool should not be ignored. In this regard, we have shortlisted for you the top 10 benefits that will make you reconsider using vehicle decals as your primary marketing and advertising approach.

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Some benefits of vehicle signage include:

1. The opportunity to reach a wider audience

Depending on how long your vehicle spends on the road, signage could make hundreds or even thousands of impressions a day. Even the shortest of drives can guarantee brand exposure to people who might need your services.

Vehicle wraps will sell your services from the moment they’re installed.

Word of mouth is a powerful tool and the only way to use this effectively is to spread your name and what you do.

Vehicle signage is a proven way to do this.

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2. Potential to attract new customers

The thousands of impressions that your signage will bring are going to include many first-time impressions. Not everyone knows your business but with signage you can change this.

With professional signage you turn random members of the public into potential customers.

Display the correct information on the side of your vehicle; how to obtain your services, contact numbers etc, and there you go – you’ve increased your chances of business.

Emulate other marketing campaigns that you already have in place or begin afresh.

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3. They’re cost-effective

A one-off payment for a vehicle signage wrap can last years if looked after properly, all the while continuing to do a great job of advertising your company.

You won’t have to pay towards any reoccurring costs of billboard, radio or television space, just the general maintenance of your vehicle.

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4. Increased credibility/boosts customer perception

A specialist advert that oozes professionalism can serve only to benefit your business.

Consumers want positive experiences with companies. Poor experiences live much longer in the memory than the good ones.

Branding your vehicle boosts your credibility and implies that you’re able to provide this top-notch service. Also, the non-aggressive nature of a vehicle advert is a means of encouraging your services upon others without the need for any face-to-face pressure.

A clean and sharp-looking wrap may revitalise your vehicle and send a message of professionalism out to those who come across it every day.

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5. Vehicle protection

Vehicle signage can be an extra layer of skin for your vehicle and the first line of defence against road debris and gravel.

Graphics aid in keeping your vehicle in a suitable condition should you need to trade or sell. They’re just as easily removed as they are applied and won’t do any damage to the bodywork lying beneath – bonus!

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Maximise Your Business With Van Graphics

 Van graphics are designed to showcase your company details, brand and expertise in clear sight out on the roads. Made from specialist vinyl material, your graphics can range from simple cut-out solid colour letters to intricate, full colour printed designs. Our centres will tailor your van graphics to your exact requirements.

The perfect mobile, cost-effective advertising solution for 24/7 exposure. Using high-quality materials, our experienced teams can bring your van graphics vision to life or work closely with you to create a van graphic design that will get you noticed.

Benefits of Working with Burnley Van Signs

Your van serves as a key method of transportation for your company, but it also offers an excellent opportunity for cost-effective advertising.

Burnley Van Signs is uniquely equipped to offer a complete van graphics service.

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Best Tips on Service Van Design

Linda Formichelli on July 31, 2018

What’s your service fleet saying about your business? A lack of branding—or worse, cheap-looking branding—can cause potential customers to pass you by when they’re looking to hire a plumbing, gas, electrical, or fire & security business like yours.

That’s why we talked with vehicle signage experts from all over the globe to get their best tips on the other type of mobile marketing: Turning your service vans from mere means of transportation into job-generating lead machines.

Why you need to care about service van design

Why pay for professional signage when a nice, white van is so much cheaper? These experts have the reasons.

A well-designed service van creates confidence and trust.

“From a customer’s perspective, their concern is avoiding a ‘cowboy’. They don’t want to lose money to a trader who disappears after doing a bad job, or no job at all. Think from that perspective how a blank van looks versus a sign-written one. Which tradesperson is more likely to disappear or not care about their reputation?”

Vehicle signage deters thieves.

“Having an easily identifiable vehicle can act as a theft deterrent, according to Confused.com, which can potentially contribute to cheaper insurance premiums.”

Jeff Bufton, Operations Manager at Signs Express, which has over 65 production centres across the UK and Ireland, each with a dedicated vehicle bay, expert fitters, and in-house designers.

Vehicle fleet branding builds credibility.

“Professionally designed vehicle signage makes your business look credible and trustworthy, makes your vehicle stand out against any competitors without signage, and acts as a mobile advertising billboard.”

—Matt Green, Graphic Designer at Flamo Graphic Design in Australia, which offers custom logo design, graphic design, and branding.

Vehicle signs reach customers where they are.

“Vehicle graphics are particularly important for companies like plumbers, electricians, and gas engineers, because most customers don’t even go to their offices. A vehicle parked on the street while the tradesperson is working at a customer’s house can get thousands of views—so vehicle lettering can be extremely beneficial as these companies look to boost their presence.”

—Elizabeth O’Connor, Owner of FASTSIGNS-Lincolnwood, a US-based company that handles all of your business visibility needs—including vehicle signage.

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The Benefits of Vehicle Livery Graphics

Vehicle livery allows you to take your brand on the road; providing a great first impression of your business to potential customers.  Our vehicle graphics allow you to be creative with your branding, the more eye catching the better we say and with the use of durable and flexible vinyl film, your design has a seamless and vibrant look.

Still unsure? Here’s three ways vehicle livery can help you business:

Brand Promotion – Vehicle graphics not only strengthen your brand identity and association, but make your fleet stand out on the road, giving you marketing opportunities when you least expect them.

Cost Effective Advertising – Did you know that your vehicle is seen by roughly 3,000 people per day?  That’s 3,000 pairs of eyes on your branding and 3,000 potential customers.  If you add in the fact that vehicle graphics last years and do the maths, vehicle livery is the most cost effective marketing you can do!

Protecting Your Vehicle – All vehicles suffer damage through daily wear and tear, but your vehicle graphic adds an extra layer of protection, allowing your vehicle to stay looking newer for longer. Protection and exposure in one monster graphic.

While most businesses can benefit from vehicle livery, there are a number of markets that we believe simply can’t do without it:

Food Trucks

Branding is everything for food trucks: if your truck doesn’t look appetising and eye catching, it can be hard to draw customers in, no matter how good your food is!  Think big, think bold, think monster…..

Online Only Businesses

If your business is online only it can be hard to stand out in the search engines, so you need to make sure you can spread the word offline as well as online.  With vehicle graphics, potential customers can get to know your brand, helping your online conversion.

Tradesmen

It’s known that tradesmen get most of their work through word of mouth and recommendations, so you need to make sure that your clients know who you are and how to get in contact with you.  Not only this, having branding on your vehicles can increase trust and confidence in your brand; resulting in more custom.

Takeaways & Deliveries

Takeaway & delivery drivers are constantly on the move, so in having your branding and contact details on the vehicle, you’ll have the eyeballs of a large number of people on a daily basis.

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The Benefits of Vehicle Signage

Imagine an ad campaign that could last forever. A campaign that could reach thousands of people a day. A campaign that potentially requires only a single, one-off payment.

No, we’re not talking nonsense, we’re talking about vehicle signage.

Effective advertising is advertising that sends out the correct message about your business but also ensures that the impression will last.

Here at Stone Create, we understand the importance of sending the perfect message out to all your potential customers. We accompany this with the means to create you a memorable wrap for your vehicle; one that can assist in both driving sales and increasing awareness of your services.

Custom vehicle signage has become a popular way for local and worldwide businesses to advertise their services. It’s a fashionable approach for a whole host of reasons.

It’s important to make sure your sign is of the correct quality so as not to have the opposite of your desired effect. Do this and you could see more customers and so increased sales – all as a result of a simple, well-designed wrap.

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Vehicle signwriting is a long-established art.

Previously involving a pot of paint and a paintbrush, the advent of the vinyl wrap and recent developments in the technology have blown away the historical limits as to what you can achieve on the side of your vehicle. Some firms use self-adhesive vinyl to neatly and effectively display logos, business names and contact details. Others opt for a whole-vehicle vinyl wrap covered with professional eye-catching graphics. Ultimately, you are free to choose a form of signwriting most appropriate for your business. But besides simply making you stand out from the competition and helping you to stake out your territory, what else can vehicle signage do for you?

There are many other benefits that your business stands to gain from this versatile and cost-effective form of advertising, from developing your company brand to protecting the value and physical integrity of your fleet. In this article, we look at the many benefits that vehicle signwriting has to offer, and how you can best take full advantage of them with a solution tailored to the size and requirements of your business. Read on to find out everything you need to know.

Cost-effective high-exposure marketing

When planning a marketing campaign, many different media channels come to mind – particularly, newspapers, radio and billboards. The costs involved in all of these marketing mediums are very high prices to pay for any small or medium business, but all the more so when the cost-per-impression is considered. It’s also important to note that the cost of signwriting is a one-off sum, as opposed to the regular payments associated with billboard or newspaper space.

When the costs-per-impression of all of these advertising channels are placed side by side, the case for vehicle signage becomes even clearer as the most economically sensible form of marketing in the arsenal of any business. According to the UK’s statistics authority, drivers on average spend one month of every year sat behind the wheel, and you can expect up to 3,000 people to see your vehicle every day. Unlike a newspaper advert, signwriting allows your vehicle to advertise to a far wider audience wherever you are travelling, enabling access to markets you may never have engaged otherwise.

Depending on the vehicle signage solution chosen, these statistics means that cost per 100 impressions for van signwriting can be as low as just 4 pence. By comparison, a radio advertising slot costs £1.20 per 100 impressions, while a direct mailing campaign is even pricier at £1.95 per 100. Vehicle signage is without a doubt far more cost-effective, even more so given the 3-5 year lifespan of higher quality vinyl.

Frequent fresh looks

Cheaper vinyl has a shorter service life, typically around a year. This isn’t a negative feature, however, as it provides an excellent solution for seasonal or time-limited promotional van signwriting as part of a wider marketing campaign. Equally, companies with just two or three vehicles may wish to refresh the appearance of their fleet more frequently to produce an effect that is guaranteed to keep turning heads. Likewise, businesses with larger fleets can exploit this option when launching new branded campaigns by carrying the campaign across the entire fleet, reaping the benefits of a powerful cross-channel marketing campaign.

Localised brand development

Because your vehicle signage goes wherever you go, the most likely audience will be people in your local area. Over time, local people will start to recognise your vehicle and feel familiar with your brand, instilling a sense of trust and reliability in these potential clients. This, in turn, can inculcate the feeling in others that you and your business are a part of the local ecosystem. This acceptance into the local community is a vital asset for any small or medium business dependent upon locally-based custom.

Non-aggressive advertising

We’ve all had the misfortune to land on the receiving end of misplaced aggressive sales techniques, from street ‘chugging’ to classic cold calling. It’s not pleasant and doesn’t leave a positive impression of the brand. Even having a leaflet thrust into your hand or receiving unsolicited junk mail can be annoying if you’re not in the mood for it. Well-designed and artful signwriting or a striking vehicle wrap can help to sell your product, service or brand. It will leave a pleasing, positive impression without any need for the ‘in your face’ style of more aggressive marketing techniques.

Protect and preserve your fleet’s resale value

The most modern and effective mode of vehicle signwriting involves the use of self-adhesive vinyl lettering, pre-stencilled and skilfully cut from a vinyl sheet. More comprehensive forms of vehicle signage usually rely upon full or partial vinyl wraps. Vinyl wraps allow for the application of stunning graphics to your vehicle, but they also protect the vehicle’s paintwork from abrasions and stone chips. The use of protective over-laminate can further enhance this protective effect, and vinyl can easily be removed before resale.

Self-adhesive vinyl lettering, equally easy to remove, can also help to preserve your vehicle’s value. Alternative signwriting techniques generally involve spray-painting directly onto the vehicle surface, which necessitates the additional cost of repainting the vehicle before sale. In contrast, vinyl signwriting can even be applied to rental vehicles, so easy and painless is it to remove once the lease is up.

Conclusions

Signwriting offers an affordable and accessible mode of marketing with a huge number of associated benefits. Whilst vinyl signwriting may be more common than it used to be, it will always be the case that a well-designed and striking sign will be certain to turn heads. Naturally, you want to attract attention for the right reasons, however, and here at The Sussex Sign Company we have the experience and knowledge, finely honed over many years in the business, to help you choose and design the vehicle signage appropriate to your business. Don’t hesitate to get in touch today to see what we can do for you.

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Vehicle Decals or car wraps have been in use for a very long time. From small bumper stickers to today’s 3D vehicle decals, this marketing tactic has grown over the years. Still, this type of marketing practice is considered to be a not so important one. Businesses today give more focus on mainstream marketing tools like using billboards, tv commercials even social media is now considered an important marketing platform. However, the significance of vehicle branding must not be ignored.

Vehicle branding should not be restricted to brands and businesses that deal with transportation, delivery or road-based services only. Vehicle wraps and decals have been considered an under-rated marketing tactic for quite some time and we plan on explaining why this marketing tool should not be ignored. In this regard, we have shortlisted for you the top 10 benefits that will make you reconsider using vehicle decals as your primary marketing and advertising approach.

Mobile Advertisement

Car wraps or vehicle branding is not restricted to one place or any specific time slot like the mainstream media. They can travel anywhere the road may take them and they can be displayed at any time of the day. A branded car will advertise its brand wherever it goes and if the stickers are creative they can receive a great response from the audience.

Caters To Multiple Types Of Audience

A branded car is visible to anyone who views it. This tells the marketers that this type of advertisement is not restricted to the selection of demographics of their target audience. Car stickers can attract any type of person, regardless of their age, gender, ethnicity or even professions. This feature makes vehicle decals a universal advertisement approach.

Oldschool Social Media Platform

Back in the day, bumper stickers would be your facebook status update. People used bumper stickers to express their personalities, devotion, political and social views, etc. This is why they were always a point of discussion or a conversation starter for some. This reason alone makes a good branded vehicle nostalgic as well as profitable for the business.

Encourages Word Of Mouth

If your car decals are creative and advocate a strong message, they will definitely demand the attention of your audience. That attention will drive word of mouth which is the oldest marketing tool in the book.

Economic

Vehicle decals are very affordable. They offer a massive return on investment and can be used for a very long time. The budget for making car stickers and decals can vary from very low to as much as you want so there is literally no restriction on your selection. In fact, businesses place large orders for vehicle stickers and decals if they have a fleet of vehicles. Mainly because the price becomes lower when you buy them in bulk.

Long Display Life

Vehicle decals have a very long life, they can survive for years if not decades. Weather does not harm them much either. In fact, some vehicle decals even save the paint of the vehicle from scratches and color fades. All in all, your average car sticker can serve its purpose for a very long time making it a successful investment.

Customization

Vehicle decals today can be of virtually anything. They can be graphics, text or a mixture of both. Reflective paints and tapes also add up to their customization. People use stickers that have their favorite color and styles on them. From a business perspective you can use them to announce a new promotion or simply spread the word about your products and services.

Very Few Restrictions

Vehicle decals have almost zero restrictions in the business practice, they need to be socially responsible but that is something which is commonly considered anyway. A branded vehicle cannot be restricted to certain travel routes, they cannot be restricted in certain time slots. They can give you maximum retention and demand considerable attention from your target audience at any time and any place.

A Great Gift / Promotion

Vehicle decals are a fun form of advertising, they rarely become out of date or out of fashion. In fact, they’re always evolving with time. Today, we see vehicle decals used to advertise so many different businesses. This makes them a very powerful advertising tool.

Creative Vehicle Decals Can Become Notable

Social media can make anything viral. If the post is funny and provides a strong message, people will share it with no hesitation at all. A funny or creative corporate vehicle decal has great potential to become viral. Being viral on social media is considered a great success for the advertisers as they can get maximum visibility to their clients from the audiences.