A Passive Approach To Advertising

Car Decals and Vehicle Graphics offer an extensive reach for businesses. It’s advertising on auto-pilot. A passive approach. Merely by taking journeys or by parking up, you’ll reach an audience that would otherwise not even know you’re there.

Radio adverts, for example, only work if they manage to distract the listener and get them to pay full attention to the radio. By contrast, car and van graphics are designed to attract attention without disturbing the viewer. Your message is easily and painlessly communicated without any significant distraction for the viewer from whatever they were engaged in.

This is an important, yet little-considered benefit of company vehicle graphics. Potential clients respond far more positively to passive advertising instead of an ‘in-your-face’ approach. Aggressive advertising is effective in certain circumstances, but broadly speaking, people simply don’t like being told what to do or think, even if it may genuinely be in their interests.

With vehicle wraps, you can communicate your business’ message whilst avoiding the negative feeling or suspicion that greets many adverts. The artistic possibilities inherent in vehicle graphics even give you the opportunity to create something that viewers will enjoy looking at!

Highly cost-effective mode of advertising

Other commonly-used forms of promotion, such as billboards, newspaper adverts and radio slots, all carry consistent recurring costs that continue for the entire length of your ad campaign. In other words, every day that your billboard advert stays up costs you money. With car and van graphics, however, the cost is a one-off expense, and many vehicle wraps last up to five years.

Such a small initial investment relative to other modes of advertising, combined with the ability to generate results for several years, mean that this is perhaps the most cost-effective form of advertising available.

Highly cost-effective mode of advertising

Other commonly-used forms of promotion, such as billboards, newspaper adverts and radio slots, all carry consistent recurring costs that continue for the entire length of your ad campaign. In other words, every day that your billboard advert stays up costs you money. With car and van graphics, however, the cost is a one-off expense, and many vehicle wraps last up to five years.

Such a small initial investment relative to other modes of advertising, combined with the ability to generate results for several years, mean that this is perhaps the most cost-effective form of advertising available.

Attract and Hold Attention

A key aspect of any advertising campaign is standing out. The past couple of decades have seen dramatic growth in the awareness of the potential of advertising, combined with technological advances and price drops placing advertising well within the reach of even the smallest of businesses. With everybody trying to do the same thing (attract customers), the market feels increasingly crowded.

Vehicle graphics employing bright colours, interesting designs or humorous slogans can help your business fleet to stand out from the crowd of other company vehicles on the road. To the average passing driver, plain white vans with black lettering on the side are totally unnoticeable. But a well-designed and attractive display of vehicle graphics is certain to draw attention. Clever use of colour and spacing in your graphics can be so engaging that the gaze of passers-by naturally gravitates towards them.

However, one word of caution: the old adage that ‘all publicity is good publicity’ may not apply here. Yes, you need to attract attention, but particularly effective car graphics should remain true to your brand identity and avoid being too ‘loud’ or customers may be deterred. Apart from that, the sky really is the limit in terms of what you can put on the side of your vehicle.

How could car graphics benefit your business?

Hundreds, if not thousands, of books have been written on the ‘secrets of effective advertising’. The reality, as is often the case with these things, is far simpler. Effective advertising not only needs to make an excellent first impression (and we all know the importance of first impressions) but that impression also needs to be lasting and memorable. Vinyl vehicle wraps displaying superb quality, professional graphics offer a highly memorable means by which to spread your business’ brand.

That’s not all, however. Car graphics are recognised as one of the most important marketing tools available, offering so many benefits to businesses that it’s no wonder they’ve been widely adopted across business and commerce by SMEs and large multinational corporations alike. We’ve collected all of the benefits together here so that you can see exactly what vehicle graphics could do for you.

Van Signwriting and Vehicle Signage to boost your business sales.

Vehicle signwriting can distinguish your corporate identity from that of your competitors, bringing your business to the attention of hundreds of thousands of people. Your advert is always in place, working for you and your business, driving your own business forward 24 hours a day 365 days a year, and it never sleeps. Our vehicle signwriting team use only the most advanced technologies to ensure that you get the highest quality vehicle graphics. With vehicle Signwriting your business is visible throughout your local area, and as with all of our vehicle signage services we ensure that your vehicle stands out from the crowd making sure you get the absolute best return on your investment.

Experts in vehicle signage and van signwriting

All our vehicle wrappers are fully trained with years of vinyl fitting experience, and are widely regarded as some of the best in the country. Our vehicle signage team understand that your brand is the public face of your company, so all of our vehicle signage is carried out with the utmost care and professionalism.

Our team know that your brand image is crucial when it comes to the public awareness of your company. Our van signage services are of the highest quality, while offering an affordable way for you to boost your brand. Improve your image and win new business.

Call us today on 01282 534355, contact us through Facebook or email us now for more details on our vehicle signage and van signwriting services.

The benefits of vehicle graphics:

From one-man-bands through to a fleet of lorries, if your business involves using a vehicle on the road, our motorways are a perfect stage to advertise your business.

Well-designed vehicle livery is not only an effective advertising tool, it is also one of the most cost-effective forms of advertising.

It has been noted that 80% of what we see (such as visual content) is retained, with vehicle wraps reaching a significantly higher advertising impression than those on billboards, direct mail postcards, home mailers and buses.

Key benefits to effective vehicle livery include:

First impressions count – effective advertising is not only to make a great first impression, but to make a lasting first impression. Vehicle wraps are a very memorable way to spread your business’ message.

Building brand awareness – vehicle wraps are a non-intrusive method of reaching out and building brand awareness to customers over all the roads your vehicle(s) travel on. A memorable and professional appearance builds credibility and trust with your customers, which in turn, drives sales.

Reaching a large audience – depending on the size of your fleet and how far you travel, you could potentially reach tens of thousands of viewers per month. You can reach a larger audience with a vehicle wrap than almost any other form of advertising.

What are the benefits of my vehicle being signwritten?

So, you’re thinking of giving the green light to sign writing your van, but you’re not completely convinced of the benefits that it is going to bring to your business. Firstly, a sign written van gives you low cost advertising, especially in comparison with other marketing activities.

Let’s assume that your sign writing costs you £150 and you keep that van for three years. Over the course of this period, it would cost you £1 per week for the sign writing. After the initial outlay, it’s completely paid off and you don’t need to worry about doing it again until you get a new van.

It is estimated that your van will be seen by around 2,000 people every day, so even if you only get one job from your van’s sign writing, it will probably have paid for itself!

A sign written van will instantly make your business look more professional. Customers will appreciate that you have taken the time to design a logo and spent the money to have it put onto your company vehicle with your contact details.

Some trades people have even stated that customers they are providing a quote for have been more likely to convert if they have their van sign written. Customers are more confident in you if your business looks legitimate and professional.

Signwriting your van

Make full use of your van with van graphics and signwriting your van.

Van graphics are a unique mobile advertising tool, promoting your business wherever you go to a limitless audience. The appearance of your van is a huge opportunity to promote your business to a hugely diverse audience. 

Applying graphics and vinyl to your van is a cost effective marketing option. It will last as long as you want it to last, whilst projecting your company 24/7 wherever you travel. Added to that, it will preserve the original van paintwork underneath, leaving your vehicle just how it was when you bought it.

There’s a wide range of van graphics we can produce to suit any budge. Choose from hundreds of colours, designs and combinations to create your perfect van graphics.

With over 15 years of vinyl decals experience, you can be sure your van graphics will be of the highest quality. What’s more, you can work with our in-house design team to create a stunning professional design to your exact specification.

Whether it’s a one off van design or you have a fleet, don’t hesitate to contact us and find out how we can help you generate more business through van graphics.

Make full use of your van with van graphics and van wraps, and signwriting your van.

Van graphics are a unique mobile advertising tool, promoting your business wherever you go to a limitless audience. The appearance of your van is a huge opportunity to promote your business to a hugely diverse audience.

Applying graphics and vinyl to your van is a cost effective marketing option. It will last as long as you want it to last, whilst projecting your company 24/7 wherever you travel. Added to that, it will preserve the original van paintwork underneath, leaving your vehicle just how it was when you bought it.

There’s a wide range of van graphics we can produce to suit any budget, from small signwriting, to a half wrap or a full van wrap. Choose from hundreds of colours, designs and combinations to create your perfect van graphics.