We are just a short drive away from Blackburn, and our prices are very competitive.

The Benefits of Vehicle Signage

Imagine an ad campaign that could last forever. A campaign that could reach thousands of people a day. A campaign that potentially requires only a single, one-off payment.

No, we’re not talking nonsense, we’re talking about vehicle signage.

Effective advertising is advertising that sends out the correct message about your business but also ensures that the impression will last.

Here at Stone Create, we understand the importance of sending the perfect message out to all your potential customers. We accompany this with the means to create you a memorable wrap for your vehicle; one that can assist in both driving sales and increasing awareness of your services.

Custom vehicle signage has become a popular way for local and worldwide businesses to advertise their services. It’s a fashionable approach for a whole host of reasons.

It’s important to make sure your sign is of the correct quality so as not to have the opposite of your desired effect. Do this and you could see more customers and so increased sales – all as a result of a simple, well-designed wrap.

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• 

We are just a short drive away from Accrington, and our prices are very competitive.

The Benefits of Vehicle Signage

Imagine an ad campaign that could last forever. A campaign that could reach thousands of people a day. A campaign that potentially requires only a single, one-off payment.

No, we’re not talking nonsense, we’re talking about vehicle signage.

Effective advertising is advertising that sends out the correct message about your business but also ensures that the impression will last.

Here at Stone Create, we understand the importance of sending the perfect message out to all your potential customers. We accompany this with the means to create you a memorable wrap for your vehicle; one that can assist in both driving sales and increasing awareness of your services.

Custom vehicle signage has become a popular way for local and worldwide businesses to advertise their services. It’s a fashionable approach for a whole host of reasons.

It’s important to make sure your sign is of the correct quality so as not to have the opposite of your desired effect. Do this and you could see more customers and so increased sales – all as a result of a simple, well-designed wrap.

• 

• 

• 

• 

We are just a short drive away from Nelson, and our prices are very competitive.

The Benefits of Vehicle Signage

Imagine an ad campaign that could last forever. A campaign that could reach thousands of people a day. A campaign that potentially requires only a single, one-off payment.

No, we’re not talking nonsense, we’re talking about vehicle signage.

Effective advertising is advertising that sends out the correct message about your business but also ensures that the impression will last.

Here at Stone Create, we understand the importance of sending the perfect message out to all your potential customers. We accompany this with the means to create you a memorable wrap for your vehicle; one that can assist in both driving sales and increasing awareness of your services.

Custom vehicle signage has become a popular way for local and worldwide businesses to advertise their services. It’s a fashionable approach for a whole host of reasons.

It’s important to make sure your sign is of the correct quality so as not to have the opposite of your desired effect. Do this and you could see more customers and so increased sales – all as a result of a simple, well-designed wrap.

• 

• 

• 

• 

We are just a short drive away from Colne, and our prices are very competitive.

The Benefits of Vehicle Signage

Imagine an ad campaign that could last forever. A campaign that could reach thousands of people a day. A campaign that potentially requires only a single, one-off payment.

No, we’re not talking nonsense, we’re talking about vehicle signage.

Effective advertising is advertising that sends out the correct message about your business but also ensures that the impression will last.

Here at Stone Create, we understand the importance of sending the perfect message out to all your potential customers. We accompany this with the means to create you a memorable wrap for your vehicle; one that can assist in both driving sales and increasing awareness of your services.

Custom vehicle signage has become a popular way for local and worldwide businesses to advertise their services. It’s a fashionable approach for a whole host of reasons.

It’s important to make sure your sign is of the correct quality so as not to have the opposite of your desired effect. Do this and you could see more customers and so increased sales – all as a result of a simple, well-designed wrap.

• 

• 

• 

• 

We are just a short drive away from Blackburn, and our prices are very competitive.

Vehicle signwriting is a long-established art.

Previously involving a pot of paint and a paintbrush, the advent of the vinyl wrap and recent developments in the technology have blown away the historical limits as to what you can achieve on the side of your vehicle. Some firms use self-adhesive vinyl to neatly and effectively display logos, business names and contact details. Others opt for a whole-vehicle vinyl wrap covered with professional eye-catching graphics. Ultimately, you are free to choose a form of signwriting most appropriate for your business. But besides simply making you stand out from the competition and helping you to stake out your territory, what else can vehicle signage do for you?

There are many other benefits that your business stands to gain from this versatile and cost-effective form of advertising, from developing your company brand to protecting the value and physical integrity of your fleet. In this article, we look at the many benefits that vehicle signwriting has to offer, and how you can best take full advantage of them with a solution tailored to the size and requirements of your business. Read on to find out everything you need to know.

Cost-effective high-exposure marketing

When planning a marketing campaign, many different media channels come to mind – particularly, newspapers, radio and billboards. The costs involved in all of these marketing mediums are very high prices to pay for any small or medium business, but all the more so when the cost-per-impression is considered. It’s also important to note that the cost of signwriting is a one-off sum, as opposed to the regular payments associated with billboard or newspaper space.

When the costs-per-impression of all of these advertising channels are placed side by side, the case for vehicle signage becomes even clearer as the most economically sensible form of marketing in the arsenal of any business. According to the UK’s statistics authority, drivers on average spend one month of every year sat behind the wheel, and you can expect up to 3,000 people to see your vehicle every day. Unlike a newspaper advert, signwriting allows your vehicle to advertise to a far wider audience wherever you are travelling, enabling access to markets you may never have engaged otherwise.

Depending on the vehicle signage solution chosen, these statistics means that cost per 100 impressions for van signwriting can be as low as just 4 pence. By comparison, a radio advertising slot costs £1.20 per 100 impressions, while a direct mailing campaign is even pricier at £1.95 per 100. Vehicle signage is without a doubt far more cost-effective, even more so given the 3-5 year lifespan of higher quality vinyl.

Frequent fresh looks

Cheaper vinyl has a shorter service life, typically around a year. This isn’t a negative feature, however, as it provides an excellent solution for seasonal or time-limited promotional van signwriting as part of a wider marketing campaign. Equally, companies with just two or three vehicles may wish to refresh the appearance of their fleet more frequently to produce an effect that is guaranteed to keep turning heads. Likewise, businesses with larger fleets can exploit this option when launching new branded campaigns by carrying the campaign across the entire fleet, reaping the benefits of a powerful cross-channel marketing campaign.

Localised brand development

Because your vehicle signage goes wherever you go, the most likely audience will be people in your local area. Over time, local people will start to recognise your vehicle and feel familiar with your brand, instilling a sense of trust and reliability in these potential clients. This, in turn, can inculcate the feeling in others that you and your business are a part of the local ecosystem. This acceptance into the local community is a vital asset for any small or medium business dependent upon locally-based custom.

Non-aggressive advertising

We’ve all had the misfortune to land on the receiving end of misplaced aggressive sales techniques, from street ‘chugging’ to classic cold calling. It’s not pleasant and doesn’t leave a positive impression of the brand. Even having a leaflet thrust into your hand or receiving unsolicited junk mail can be annoying if you’re not in the mood for it. Well-designed and artful signwriting or a striking vehicle wrap can help to sell your product, service or brand. It will leave a pleasing, positive impression without any need for the ‘in your face’ style of more aggressive marketing techniques.

Protect and preserve your fleet’s resale value

The most modern and effective mode of vehicle signwriting involves the use of self-adhesive vinyl lettering, pre-stencilled and skilfully cut from a vinyl sheet. More comprehensive forms of vehicle signage usually rely upon full or partial vinyl wraps. Vinyl wraps allow for the application of stunning graphics to your vehicle, but they also protect the vehicle’s paintwork from abrasions and stone chips. The use of protective over-laminate can further enhance this protective effect, and vinyl can easily be removed before resale.

Self-adhesive vinyl lettering, equally easy to remove, can also help to preserve your vehicle’s value. Alternative signwriting techniques generally involve spray-painting directly onto the vehicle surface, which necessitates the additional cost of repainting the vehicle before sale. In contrast, vinyl signwriting can even be applied to rental vehicles, so easy and painless is it to remove once the lease is up.

Conclusions

Signwriting offers an affordable and accessible mode of marketing with a huge number of associated benefits. Whilst vinyl signwriting may be more common than it used to be, it will always be the case that a well-designed and striking sign will be certain to turn heads. Naturally, you want to attract attention for the right reasons, however, and here at The Sussex Sign Company we have the experience and knowledge, finely honed over many years in the business, to help you choose and design the vehicle signage appropriate to your business. Don’t hesitate to get in touch today to see what we can do for you.

• 

• 

• 

• 

We are just a short drive away from Accrington, and our prices are very competitive.

Vehicle signwriting is a long-established art.

Previously involving a pot of paint and a paintbrush, the advent of the vinyl wrap and recent developments in the technology have blown away the historical limits as to what you can achieve on the side of your vehicle. Some firms use self-adhesive vinyl to neatly and effectively display logos, business names and contact details. Others opt for a whole-vehicle vinyl wrap covered with professional eye-catching graphics. Ultimately, you are free to choose a form of signwriting most appropriate for your business. But besides simply making you stand out from the competition and helping you to stake out your territory, what else can vehicle signage do for you?

There are many other benefits that your business stands to gain from this versatile and cost-effective form of advertising, from developing your company brand to protecting the value and physical integrity of your fleet. In this article, we look at the many benefits that vehicle signwriting has to offer, and how you can best take full advantage of them with a solution tailored to the size and requirements of your business. Read on to find out everything you need to know.

Cost-effective high-exposure marketing

When planning a marketing campaign, many different media channels come to mind – particularly, newspapers, radio and billboards. The costs involved in all of these marketing mediums are very high prices to pay for any small or medium business, but all the more so when the cost-per-impression is considered. It’s also important to note that the cost of signwriting is a one-off sum, as opposed to the regular payments associated with billboard or newspaper space.

When the costs-per-impression of all of these advertising channels are placed side by side, the case for vehicle signage becomes even clearer as the most economically sensible form of marketing in the arsenal of any business. According to the UK’s statistics authority, drivers on average spend one month of every year sat behind the wheel, and you can expect up to 3,000 people to see your vehicle every day. Unlike a newspaper advert, signwriting allows your vehicle to advertise to a far wider audience wherever you are travelling, enabling access to markets you may never have engaged otherwise.

Depending on the vehicle signage solution chosen, these statistics means that cost per 100 impressions for van signwriting can be as low as just 4 pence. By comparison, a radio advertising slot costs £1.20 per 100 impressions, while a direct mailing campaign is even pricier at £1.95 per 100. Vehicle signage is without a doubt far more cost-effective, even more so given the 3-5 year lifespan of higher quality vinyl.

Frequent fresh looks

Cheaper vinyl has a shorter service life, typically around a year. This isn’t a negative feature, however, as it provides an excellent solution for seasonal or time-limited promotional van signwriting as part of a wider marketing campaign. Equally, companies with just two or three vehicles may wish to refresh the appearance of their fleet more frequently to produce an effect that is guaranteed to keep turning heads. Likewise, businesses with larger fleets can exploit this option when launching new branded campaigns by carrying the campaign across the entire fleet, reaping the benefits of a powerful cross-channel marketing campaign.

Localised brand development

Because your vehicle signage goes wherever you go, the most likely audience will be people in your local area. Over time, local people will start to recognise your vehicle and feel familiar with your brand, instilling a sense of trust and reliability in these potential clients. This, in turn, can inculcate the feeling in others that you and your business are a part of the local ecosystem. This acceptance into the local community is a vital asset for any small or medium business dependent upon locally-based custom.

Non-aggressive advertising

We’ve all had the misfortune to land on the receiving end of misplaced aggressive sales techniques, from street ‘chugging’ to classic cold calling. It’s not pleasant and doesn’t leave a positive impression of the brand. Even having a leaflet thrust into your hand or receiving unsolicited junk mail can be annoying if you’re not in the mood for it. Well-designed and artful signwriting or a striking vehicle wrap can help to sell your product, service or brand. It will leave a pleasing, positive impression without any need for the ‘in your face’ style of more aggressive marketing techniques.

Protect and preserve your fleet’s resale value

The most modern and effective mode of vehicle signwriting involves the use of self-adhesive vinyl lettering, pre-stencilled and skilfully cut from a vinyl sheet. More comprehensive forms of vehicle signage usually rely upon full or partial vinyl wraps. Vinyl wraps allow for the application of stunning graphics to your vehicle, but they also protect the vehicle’s paintwork from abrasions and stone chips. The use of protective over-laminate can further enhance this protective effect, and vinyl can easily be removed before resale.

Self-adhesive vinyl lettering, equally easy to remove, can also help to preserve your vehicle’s value. Alternative signwriting techniques generally involve spray-painting directly onto the vehicle surface, which necessitates the additional cost of repainting the vehicle before sale. In contrast, vinyl signwriting can even be applied to rental vehicles, so easy and painless is it to remove once the lease is up.

Conclusions

Signwriting offers an affordable and accessible mode of marketing with a huge number of associated benefits. Whilst vinyl signwriting may be more common than it used to be, it will always be the case that a well-designed and striking sign will be certain to turn heads. Naturally, you want to attract attention for the right reasons, however, and here at The Sussex Sign Company we have the experience and knowledge, finely honed over many years in the business, to help you choose and design the vehicle signage appropriate to your business. Don’t hesitate to get in touch today to see what we can do for you.

• 

• 

• 

• 

We are just a short drive away from Nelson, and our prices are very competitive.

Vehicle signwriting is a long-established art.

Previously involving a pot of paint and a paintbrush, the advent of the vinyl wrap and recent developments in the technology have blown away the historical limits as to what you can achieve on the side of your vehicle. Some firms use self-adhesive vinyl to neatly and effectively display logos, business names and contact details. Others opt for a whole-vehicle vinyl wrap covered with professional eye-catching graphics. Ultimately, you are free to choose a form of signwriting most appropriate for your business. But besides simply making you stand out from the competition and helping you to stake out your territory, what else can vehicle signage do for you?

There are many other benefits that your business stands to gain from this versatile and cost-effective form of advertising, from developing your company brand to protecting the value and physical integrity of your fleet. In this article, we look at the many benefits that vehicle signwriting has to offer, and how you can best take full advantage of them with a solution tailored to the size and requirements of your business. Read on to find out everything you need to know.

Cost-effective high-exposure marketing

When planning a marketing campaign, many different media channels come to mind – particularly, newspapers, radio and billboards. The costs involved in all of these marketing mediums are very high prices to pay for any small or medium business, but all the more so when the cost-per-impression is considered. It’s also important to note that the cost of signwriting is a one-off sum, as opposed to the regular payments associated with billboard or newspaper space.

When the costs-per-impression of all of these advertising channels are placed side by side, the case for vehicle signage becomes even clearer as the most economically sensible form of marketing in the arsenal of any business. According to the UK’s statistics authority, drivers on average spend one month of every year sat behind the wheel, and you can expect up to 3,000 people to see your vehicle every day. Unlike a newspaper advert, signwriting allows your vehicle to advertise to a far wider audience wherever you are travelling, enabling access to markets you may never have engaged otherwise.

Depending on the vehicle signage solution chosen, these statistics means that cost per 100 impressions for van signwriting can be as low as just 4 pence. By comparison, a radio advertising slot costs £1.20 per 100 impressions, while a direct mailing campaign is even pricier at £1.95 per 100. Vehicle signage is without a doubt far more cost-effective, even more so given the 3-5 year lifespan of higher quality vinyl.

Frequent fresh looks

Cheaper vinyl has a shorter service life, typically around a year. This isn’t a negative feature, however, as it provides an excellent solution for seasonal or time-limited promotional van signwriting as part of a wider marketing campaign. Equally, companies with just two or three vehicles may wish to refresh the appearance of their fleet more frequently to produce an effect that is guaranteed to keep turning heads. Likewise, businesses with larger fleets can exploit this option when launching new branded campaigns by carrying the campaign across the entire fleet, reaping the benefits of a powerful cross-channel marketing campaign.

Localised brand development

Because your vehicle signage goes wherever you go, the most likely audience will be people in your local area. Over time, local people will start to recognise your vehicle and feel familiar with your brand, instilling a sense of trust and reliability in these potential clients. This, in turn, can inculcate the feeling in others that you and your business are a part of the local ecosystem. This acceptance into the local community is a vital asset for any small or medium business dependent upon locally-based custom.

Non-aggressive advertising

We’ve all had the misfortune to land on the receiving end of misplaced aggressive sales techniques, from street ‘chugging’ to classic cold calling. It’s not pleasant and doesn’t leave a positive impression of the brand. Even having a leaflet thrust into your hand or receiving unsolicited junk mail can be annoying if you’re not in the mood for it. Well-designed and artful signwriting or a striking vehicle wrap can help to sell your product, service or brand. It will leave a pleasing, positive impression without any need for the ‘in your face’ style of more aggressive marketing techniques.

Protect and preserve your fleet’s resale value

The most modern and effective mode of vehicle signwriting involves the use of self-adhesive vinyl lettering, pre-stencilled and skilfully cut from a vinyl sheet. More comprehensive forms of vehicle signage usually rely upon full or partial vinyl wraps. Vinyl wraps allow for the application of stunning graphics to your vehicle, but they also protect the vehicle’s paintwork from abrasions and stone chips. The use of protective over-laminate can further enhance this protective effect, and vinyl can easily be removed before resale.

Self-adhesive vinyl lettering, equally easy to remove, can also help to preserve your vehicle’s value. Alternative signwriting techniques generally involve spray-painting directly onto the vehicle surface, which necessitates the additional cost of repainting the vehicle before sale. In contrast, vinyl signwriting can even be applied to rental vehicles, so easy and painless is it to remove once the lease is up.

Conclusions

Signwriting offers an affordable and accessible mode of marketing with a huge number of associated benefits. Whilst vinyl signwriting may be more common than it used to be, it will always be the case that a well-designed and striking sign will be certain to turn heads. Naturally, you want to attract attention for the right reasons, however, and here at The Sussex Sign Company we have the experience and knowledge, finely honed over many years in the business, to help you choose and design the vehicle signage appropriate to your business. Don’t hesitate to get in touch today to see what we can do for you.

• 

• 

• 

• 

We are just a short drive away from Colne, and our prices are very competitive.

Vehicle signwriting is a long-established art.

Previously involving a pot of paint and a paintbrush, the advent of the vinyl wrap and recent developments in the technology have blown away the historical limits as to what you can achieve on the side of your vehicle. Some firms use self-adhesive vinyl to neatly and effectively display logos, business names and contact details. Others opt for a whole-vehicle vinyl wrap covered with professional eye-catching graphics. Ultimately, you are free to choose a form of signwriting most appropriate for your business. But besides simply making you stand out from the competition and helping you to stake out your territory, what else can vehicle signage do for you?

There are many other benefits that your business stands to gain from this versatile and cost-effective form of advertising, from developing your company brand to protecting the value and physical integrity of your fleet. In this article, we look at the many benefits that vehicle signwriting has to offer, and how you can best take full advantage of them with a solution tailored to the size and requirements of your business. Read on to find out everything you need to know.

Cost-effective high-exposure marketing

When planning a marketing campaign, many different media channels come to mind – particularly, newspapers, radio and billboards. The costs involved in all of these marketing mediums are very high prices to pay for any small or medium business, but all the more so when the cost-per-impression is considered. It’s also important to note that the cost of signwriting is a one-off sum, as opposed to the regular payments associated with billboard or newspaper space.

When the costs-per-impression of all of these advertising channels are placed side by side, the case for vehicle signage becomes even clearer as the most economically sensible form of marketing in the arsenal of any business. According to the UK’s statistics authority, drivers on average spend one month of every year sat behind the wheel, and you can expect up to 3,000 people to see your vehicle every day. Unlike a newspaper advert, signwriting allows your vehicle to advertise to a far wider audience wherever you are travelling, enabling access to markets you may never have engaged otherwise.

Depending on the vehicle signage solution chosen, these statistics means that cost per 100 impressions for van signwriting can be as low as just 4 pence. By comparison, a radio advertising slot costs £1.20 per 100 impressions, while a direct mailing campaign is even pricier at £1.95 per 100. Vehicle signage is without a doubt far more cost-effective, even more so given the 3-5 year lifespan of higher quality vinyl.

Frequent fresh looks

Cheaper vinyl has a shorter service life, typically around a year. This isn’t a negative feature, however, as it provides an excellent solution for seasonal or time-limited promotional van signwriting as part of a wider marketing campaign. Equally, companies with just two or three vehicles may wish to refresh the appearance of their fleet more frequently to produce an effect that is guaranteed to keep turning heads. Likewise, businesses with larger fleets can exploit this option when launching new branded campaigns by carrying the campaign across the entire fleet, reaping the benefits of a powerful cross-channel marketing campaign.

Localised brand development

Because your vehicle signage goes wherever you go, the most likely audience will be people in your local area. Over time, local people will start to recognise your vehicle and feel familiar with your brand, instilling a sense of trust and reliability in these potential clients. This, in turn, can inculcate the feeling in others that you and your business are a part of the local ecosystem. This acceptance into the local community is a vital asset for any small or medium business dependent upon locally-based custom.

Non-aggressive advertising

We’ve all had the misfortune to land on the receiving end of misplaced aggressive sales techniques, from street ‘chugging’ to classic cold calling. It’s not pleasant and doesn’t leave a positive impression of the brand. Even having a leaflet thrust into your hand or receiving unsolicited junk mail can be annoying if you’re not in the mood for it. Well-designed and artful signwriting or a striking vehicle wrap can help to sell your product, service or brand. It will leave a pleasing, positive impression without any need for the ‘in your face’ style of more aggressive marketing techniques.

Protect and preserve your fleet’s resale value

The most modern and effective mode of vehicle signwriting involves the use of self-adhesive vinyl lettering, pre-stencilled and skilfully cut from a vinyl sheet. More comprehensive forms of vehicle signage usually rely upon full or partial vinyl wraps. Vinyl wraps allow for the application of stunning graphics to your vehicle, but they also protect the vehicle’s paintwork from abrasions and stone chips. The use of protective over-laminate can further enhance this protective effect, and vinyl can easily be removed before resale.

Self-adhesive vinyl lettering, equally easy to remove, can also help to preserve your vehicle’s value. Alternative signwriting techniques generally involve spray-painting directly onto the vehicle surface, which necessitates the additional cost of repainting the vehicle before sale. In contrast, vinyl signwriting can even be applied to rental vehicles, so easy and painless is it to remove once the lease is up.

Conclusions

Signwriting offers an affordable and accessible mode of marketing with a huge number of associated benefits. Whilst vinyl signwriting may be more common than it used to be, it will always be the case that a well-designed and striking sign will be certain to turn heads. Naturally, you want to attract attention for the right reasons, however, and here at The Sussex Sign Company we have the experience and knowledge, finely honed over many years in the business, to help you choose and design the vehicle signage appropriate to your business. Don’t hesitate to get in touch today to see what we can do for you.

• 

• 

• 

• 

We are just a short drive away from Burnley centre, and our prices are very competitive.

Vehicle signwriting is a long-established art.

Previously involving a pot of paint and a paintbrush, the advent of the vinyl wrap and recent developments in the technology have blown away the historical limits as to what you can achieve on the side of your vehicle. Some firms use self-adhesive vinyl to neatly and effectively display logos, business names and contact details. Others opt for a whole-vehicle vinyl wrap covered with professional eye-catching graphics. Ultimately, you are free to choose a form of signwriting most appropriate for your business. But besides simply making you stand out from the competition and helping you to stake out your territory, what else can vehicle signage do for you?

There are many other benefits that your business stands to gain from this versatile and cost-effective form of advertising, from developing your company brand to protecting the value and physical integrity of your fleet. In this article, we look at the many benefits that vehicle signwriting has to offer, and how you can best take full advantage of them with a solution tailored to the size and requirements of your business. Read on to find out everything you need to know.

Cost-effective high-exposure marketing

When planning a marketing campaign, many different media channels come to mind – particularly, newspapers, radio and billboards. The costs involved in all of these marketing mediums are very high prices to pay for any small or medium business, but all the more so when the cost-per-impression is considered. It’s also important to note that the cost of signwriting is a one-off sum, as opposed to the regular payments associated with billboard or newspaper space.

When the costs-per-impression of all of these advertising channels are placed side by side, the case for vehicle signage becomes even clearer as the most economically sensible form of marketing in the arsenal of any business. According to the UK’s statistics authority, drivers on average spend one month of every year sat behind the wheel, and you can expect up to 3,000 people to see your vehicle every day. Unlike a newspaper advert, signwriting allows your vehicle to advertise to a far wider audience wherever you are travelling, enabling access to markets you may never have engaged otherwise.

Depending on the vehicle signage solution chosen, these statistics means that cost per 100 impressions for van signwriting can be as low as just 4 pence. By comparison, a radio advertising slot costs £1.20 per 100 impressions, while a direct mailing campaign is even pricier at £1.95 per 100. Vehicle signage is without a doubt far more cost-effective, even more so given the 3-5 year lifespan of higher quality vinyl.

Frequent fresh looks

Cheaper vinyl has a shorter service life, typically around a year. This isn’t a negative feature, however, as it provides an excellent solution for seasonal or time-limited promotional van signwriting as part of a wider marketing campaign. Equally, companies with just two or three vehicles may wish to refresh the appearance of their fleet more frequently to produce an effect that is guaranteed to keep turning heads. Likewise, businesses with larger fleets can exploit this option when launching new branded campaigns by carrying the campaign across the entire fleet, reaping the benefits of a powerful cross-channel marketing campaign.

Localised brand development

Because your vehicle signage goes wherever you go, the most likely audience will be people in your local area. Over time, local people will start to recognise your vehicle and feel familiar with your brand, instilling a sense of trust and reliability in these potential clients. This, in turn, can inculcate the feeling in others that you and your business are a part of the local ecosystem. This acceptance into the local community is a vital asset for any small or medium business dependent upon locally-based custom.

Non-aggressive advertising

We’ve all had the misfortune to land on the receiving end of misplaced aggressive sales techniques, from street ‘chugging’ to classic cold calling. It’s not pleasant and doesn’t leave a positive impression of the brand. Even having a leaflet thrust into your hand or receiving unsolicited junk mail can be annoying if you’re not in the mood for it. Well-designed and artful signwriting or a striking vehicle wrap can help to sell your product, service or brand. It will leave a pleasing, positive impression without any need for the ‘in your face’ style of more aggressive marketing techniques.

Protect and preserve your fleet’s resale value

The most modern and effective mode of vehicle signwriting involves the use of self-adhesive vinyl lettering, pre-stencilled and skilfully cut from a vinyl sheet. More comprehensive forms of vehicle signage usually rely upon full or partial vinyl wraps. Vinyl wraps allow for the application of stunning graphics to your vehicle, but they also protect the vehicle’s paintwork from abrasions and stone chips. The use of protective over-laminate can further enhance this protective effect, and vinyl can easily be removed before resale.

Self-adhesive vinyl lettering, equally easy to remove, can also help to preserve your vehicle’s value. Alternative signwriting techniques generally involve spray-painting directly onto the vehicle surface, which necessitates the additional cost of repainting the vehicle before sale. In contrast, vinyl signwriting can even be applied to rental vehicles, so easy and painless is it to remove once the lease is up.

Conclusions

Signwriting offers an affordable and accessible mode of marketing with a huge number of associated benefits. Whilst vinyl signwriting may be more common than it used to be, it will always be the case that a well-designed and striking sign will be certain to turn heads. Naturally, you want to attract attention for the right reasons, however, and here at The Sussex Sign Company we have the experience and knowledge, finely honed over many years in the business, to help you choose and design the vehicle signage appropriate to your business. Don’t hesitate to get in touch today to see what we can do for you.

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• 

• 

We are just a short drive away from Blackburn, and our prices are very competitive.

Vehicle Decals or car wraps have been in use for a very long time. From small bumper stickers to today’s 3D vehicle decals, this marketing tactic has grown over the years. Still, this type of marketing practice is considered to be a not so important one. Businesses today give more focus on mainstream marketing tools like using billboards, tv commercials even social media is now considered an important marketing platform. However, the significance of vehicle branding must not be ignored.

Vehicle branding should not be restricted to brands and businesses that deal with transportation, delivery or road-based services only. Vehicle wraps and decals have been considered an under-rated marketing tactic for quite some time and we plan on explaining why this marketing tool should not be ignored. In this regard, we have shortlisted for you the top 10 benefits that will make you reconsider using vehicle decals as your primary marketing and advertising approach.

Mobile Advertisement

Car wraps or vehicle branding is not restricted to one place or any specific time slot like the mainstream media. They can travel anywhere the road may take them and they can be displayed at any time of the day. A branded car will advertise its brand wherever it goes and if the stickers are creative they can receive a great response from the audience.

Caters To Multiple Types Of Audience

A branded car is visible to anyone who views it. This tells the marketers that this type of advertisement is not restricted to the selection of demographics of their target audience. Car stickers can attract any type of person, regardless of their age, gender, ethnicity or even professions. This feature makes vehicle decals a universal advertisement approach.

Oldschool Social Media Platform

Back in the day, bumper stickers would be your facebook status update. People used bumper stickers to express their personalities, devotion, political and social views, etc. This is why they were always a point of discussion or a conversation starter for some. This reason alone makes a good branded vehicle nostalgic as well as profitable for the business.

Encourages Word Of Mouth

If your car decals are creative and advocate a strong message, they will definitely demand the attention of your audience. That attention will drive word of mouth which is the oldest marketing tool in the book.

Economic

Vehicle decals are very affordable. They offer a massive return on investment and can be used for a very long time. The budget for making car stickers and decals can vary from very low to as much as you want so there is literally no restriction on your selection. In fact, businesses place large orders for vehicle stickers and decals if they have a fleet of vehicles. Mainly because the price becomes lower when you buy them in bulk.

Long Display Life

Vehicle decals have a very long life, they can survive for years if not decades. Weather does not harm them much either. In fact, some vehicle decals even save the paint of the vehicle from scratches and color fades. All in all, your average car sticker can serve its purpose for a very long time making it a successful investment.

Customization

Vehicle decals today can be of virtually anything. They can be graphics, text or a mixture of both. Reflective paints and tapes also add up to their customization. People use stickers that have their favorite color and styles on them. From a business perspective you can use them to announce a new promotion or simply spread the word about your products and services.

Very Few Restrictions

Vehicle decals have almost zero restrictions in the business practice, they need to be socially responsible but that is something which is commonly considered anyway. A branded vehicle cannot be restricted to certain travel routes, they cannot be restricted in certain time slots. They can give you maximum retention and demand considerable attention from your target audience at any time and any place.

A Great Gift / Promotion

Vehicle decals are a fun form of advertising, they rarely become out of date or out of fashion. In fact, they’re always evolving with time. Today, we see vehicle decals used to advertise so many different businesses. This makes them a very powerful advertising tool.

Creative Vehicle Decals Can Become Notable

Social media can make anything viral. If the post is funny and provides a strong message, people will share it with no hesitation at all. A funny or creative corporate vehicle decal has great potential to become viral. Being viral on social media is considered a great success for the advertisers as they can get maximum visibility to their clients from the audiences.