First of all let’s start with explaining what vehicle livery actually is and how it could help. Vehicle livery is the process of transforming the appearance of your vehicle, through the application of vinyl graphics, to advertise your business whilst on the road. Vehicle livery is often used to revamp your fleet and reinforce your corporate identity to allow you to become identifiable to consumers travelling about. From printing a logo on the side of your van, to displaying all your contact details in brightly coloured graphics, the exposure gained from this could result in future success for your business.
WHAT TYPES OF VEHICLE LIVERY ARE AVAILABLE?
Vehicle livery covers two methods vehicle signage formed with vinyl graphics and vehicle wraps covering the whole vehicle. Both methods requires a lot of technique, the latest cutting technology, precision and patience ensuring that the signage is even and level in all areas. Once cut to size and applied to the vehicle the vinyl adhesives create a mirror image of the artwork created in the studio.
HOW CAN IT SOLVE YOUR MARKETING PROBLEMS?
Did you ever think your morning traffic jam could be a marketing opportunity? That the long wait at a red light could be creating brand awareness to the cars waiting impatiently behind you?
Vehicle livery gives you the opportunity to take your brand on the road, make you get seen behind the wheel and enhance your business’s exposure massively. Let’s think about it this way: to advertise your business you could pay around £500 minimum for a full page advert in a local newspaper, which could gain you 50 viewers if you are lucky. In comparison to this, you could spend the same amount on getting your vehicle wrapped – and research shows up to 3000 people per hour could see your vehicle graphics on the road. If you are a small to medium business, these figures could dramatically change your business opportunities from the maximised exposure gained; seems like a no brainer, really!
